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wow!” moment

 one. Companies in the field of technology aim to be awe-inspiring. Apple’s slogan for retail is “surprise and traffic-circle traffic circle Website traffic circle com delight.” Being able to see that your cashmere sweater that you bought a year ago isn’t damaged yet

 It’s more of an ” “…huh!” than an “wow!” moment. But, companies that make activewear focus on the subtle aspects that ensure that we feel comfortable. They help us stay dry.